Entrepreneurship runs deep in my family. My father, grandfather, and great uncle all turned their dreams into lucrative businesses. This has always inspired and influenced me. Having worked in the field of marketing for both small businesses and big corporations, I didn’t hesitate to take on the challenge of running my own business when the opportunity presented itself.

With a passion for shoes since I was a little girl it was a natural choice.
Growing up in Sweden, most children wore clogs. From a fashion perspective, one could say that clogs are a very big part of Swedish culture and are a traditional form of footwear.

The old tradition of painting clogs is deep seated in the Swedish culture. Today, I use my own creativity and artistic talents when hand painting my clogs.

I feel fortunate to be able to keep in close contact with Sweden on a daily basis through my work and I am pleased to share a piece of my culture and heritage with you.